In April 1980, Coke, intending to increase sales, redesigned the formula of Mr. ![]() There was a sharp increase in print, television and radio advertising, using new slogans such as "Have A PiBB Mister." Pibb logo was posted in Motocross racing events and Joie Chitwood stunt shows with hopes of picking up greater market share in one of the most important regional markets for spicy cherry soft drinks - the US South. Comedians George Burns and David Brenner were hired to shoot Mr. Throughout the late 1970s, Coke spent millions of dollars trying to bolster Mr. PiBB was a form of root beer, a dangerous marketing mistake since Coke's goal was to capitalize on Dr Pepper's taste distinction. This was due to consumer preference research which concluded that the original brownish color used gave off the impression to the consumer that Mr. In 1975, Coke changed the color of the Mr. PiBB" logo to be used as incentives for Coke representatives to meet sales goals, set up displays and successfully merchandise the product. PiBB." Coke authorized the production of gift items with the "Private Air Force for Mr. The first internal Coca-Cola Company promotion for the brand was titled "Private Air Force for Mr. Some other advertising pieces during this time included variations of the slogan, namely "With the Easy Taste that Goes Down Good," and "Smooth and Easy It Goes Down Good." "Rise Up With Mr. PiBB was first marketed with the slogan "It Goes Down Good," which was printed on the original brown and yellow steel cans and point of sale promotional materials. PiBB products for consumer identification purposes. PiBB's existence, Coke placed the description, "Blended Flavored ( Cherry and Other Flavorings) Carbonated Beverage" on all Mr. PiBB was unable to equal the overwhelmingly tremendous popularity of Dr Pepper, Coke was able to gain valuable soft drink market-share points during this time through the introduction of the new brand. PiBB was available in most states East of the Mississippi River and some West-Coast states including California, Oregon and Washington.Įven though Mr. Later that year, they extended distribution to include some Southern and Mid-Western states (Arkansas, Tennessee, Kansas and Georgia.) PiBB appeared in Houston, Galveston, and Tyler, Texas. The following week, the new product was introduced in Texarkana, Texas and within a couple of months, Mr. Among the first cities chosen were Waco and Temple, Texas and Columbus, Starkville and West Point, Mississippi. On June 28, 1972, Coke began test-marketing Mr. A combination of an abbreviated formal title and a one-word surname would serve the purpose of helping consumers associate the new product with the "Dr Pepper-type" flavor. PiBB" for important brand-identification purposes. After losing a law suit filed by Dr Pepper manufacturers who disputed Coke's original use of the name "Peppo," Coca-Cola settled on the name "Mr. PiBB was invented in the summer of 1972 after The Coca-Cola Company had the intention of creating a drink that would rival the growing success of Dr Pepper in Southern markets. ![]() PiBB is a soft drink marketed by The Coca-Cola Company.
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